![]() Diablo December 6, The Midnight Rain will be red with blood. She demands a GOAT sacrifice for Her return. The most questionable part about it, from the gaming fans' perspective, is that the callouts were to things that seemed newsworthy or trendy but not tied to gaming in the slightest, such as LeBron James or Mariah Carey. ![]() In the case of Diablo 4, the hype creation for their big reveal today appears to be in the form of ominously threatening random brands on Twitter - something not unheard of but out of left field for a major gaming brand to do. ![]() In business, when a planned reveal of new information or a trailer is happening, there is often a social media campaign to coincide with it, driving the hype and getting more eyes on the project.
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